The Project

A path to the dream of studying medicine.

How much dedication, passion, and dreams lie behind a young person's journey to medical school?

The project is responsible for offering relevant content and features to these young people, who dedicate a significant portion of their lives to achieving their dream of becoming doctors, while also meeting the business need of attracting future students to the Inspirali group's universities.

The strategy was built based on the relevance of this journey in the lives of young people and the impact it could have on both them and the business.

The Challenge

A content hub for the entire future physician journey.

The project presented a complex challenge: strengthening relationships with a fragmented target audience, making follow-up and engagement throughout the conversion funnel more efficient.

The solution was to create a digital content hub that would attract prospective medical students, offering a relevant experience while simultaneously capturing valuable data to enrich them as qualified leads.

At the heart of this challenge was the need to boost enrollment in the group's college entrance exams, ensuring that the hub not only offered value to aspiring students but also generated concrete business results for Inspirali.

The Process

Discovering what really matters.

The content hub concept was shaped primarily through in-depth interviews with Inspirali students and stakeholders. We identified two essential pillars for building the product.

First, we realized that future doctors already have broad access to academic materials. Their most pressing needs are practical: comparing universities, finding the best financing, or identifying courses that best align with their expectations.

Furthermore, we understood that an unbranded hub would increase student credibility and trust. In partnership with the Inspirali team, we assessed the strengths and weaknesses of their universities, aiming to highlight their qualities in a neutral and trustworthy space, shared with other institutions, ensuring an impartial and informative environment for prospective students.

Visual Identity

A touch of personality.

Deciding to create a hub without the Inspirali brand, we developed a unique visual identity for the project.

This identity conveys the idea that the hub positions itself as an essential reference for future medical students, always up-to-date and accessible.

The visual design was designed to have an "app-like" feel, be welcoming, vibrant, and contemporary, with a youthful aesthetic far removed from corporate rigidity.

We created a unique logo for the product, as well as a set of illustrations that evoke the invisible world of the human body, creating a visual connection with the medical world.

The Solution

A personalized hub with actionable content and potential new business.

Our goal was to create a digital product that was strategic for the business and relevant to the target audience, supported by three pillars: brand neutrality, to increase content credibility; relevant content, offering practical and personalized information that fostered a sense of belonging within the medical world; and a logged-in area, as an engagement strategy, enabling closer monitoring and generating qualified leads.

With this structure defined, we organized the content into thematic verticals, each with an open landing page and an internal page accessible after registration. To personalize the user experience, we implemented three main features: a history during registration to capture preferences; a college search tool that suggests options based on users' needs; and a personalized dashboard where users can track their favorite colleges, receive recommendations, and view a personalized exam schedule.